Wholesale Program
Join the Safi Wholesale Community
Access exclusive pricing, handcrafted collections and meaningful partnerships with skilled artisans across Africa and beyond.
Our wholesale program connects retailers, boutiques, and businesses with unique artisan-made collections that celebrate heritage, craftsmanship, and thoughtful design.
From woven baskets and home décor to custom creations, Safi helps you discover meaningful products that bring authenticity and connection to your customers.
Wholesale Program Benefits
Exclusive Wholesale Pricing: Approved wholesale partners receive 15–20% off retail pricing with a minimum order of USD $500. Our wholesale program is designed to support retailers with competitive pricing while bringing beautifully crafted, artisan-made products to their customers.
Wholesale Portal & Catalog Access: Approved partners receive exclusive access to Safi's wholesale portal and curated catalog. Explore our handcrafted collections, view wholesale pricing, discover new arrivals and conveniently manage your wholesale orders through our dedicated platform.
Custom Collections & Artisan Creations: Looking for something unique? We collaborate with our global artisan network to create custom products tailored to your vision. From custom sizes and colours to exclusive designs and collections, Safi helps bring your ideas to life while preserving the craftsmanship and traditions behind every piece.
Dedicated Wholesale Support: From product selection and samples to order coordination and shipping, our team works alongside you throughout the process. We provide personalized support to help you curate collections that align with your brand, customers and business goals.
Early Access to New Collections: Wholesale partners receive priority access to new collections, seasonal launches and limited-edition artisan pieces before they are available publicly.
Why Choose Safi?
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Direct Access to Artisans
The traditional supply chain often involves multiple layers between makers and businesses.
At Safi, we create direct connections between you and the artisans behind every piece.
Through our global artisan network, we collaborate with skilled makers across Africa and beyond to understand your vision, production needs, and design goals.
Our partnerships are built on trust, transparency, and respect for traditional craftsmanship, supporting ethical production and the preservation of artisan skills.
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A Global Collection of Handcrafted Products
Over the years, Safi has built relationships with talented artisans and craftspeople across different regions, allowing us to offer a diverse collection of handmade products.
From woven baskets and home décor to textiles, accessories and custom creations, we connect businesses with unique pieces that bring authenticity, warmth, and character to their customers.
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End-to-End Production Support
From concept to completion, Safi supports partners throughout the production journey.
We work with you on:
- Product development
- Custom production
- Quality coordination
- Product storytelling
- Shipping and logistics
Our goal is to make sourcing handcrafted products simple, transparent and meaningful.
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Craftsmanship With Purpose
At Safi, we believe every product carries a story, from the hands that created it to the spaces where it lives.
We partner with retailers and businesses seeking alternatives to mass-produced goods by connecting them with artisan communities creating thoughtful, handmade products.
Together, we celebrate craftsmanship, support meaningful partnerships and bring beautifully made products to customers around the world.
How It Works
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Apply for a Wholesale Account
Submit your wholesale application, tell us about your business and the products you are interested in carrying.
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Receive Wholesale Access
Once approved, you will receive access to our wholesale portal, catalog, pricing and ordering information.
Your wholesale portal provides:
- Exclusive wholesale pricing
- Access to curated collections
- Ordering and invoicing support
- Product availability information
- Priority access to new collections
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Curate Your Collection
Explore our handcrafted collections and select pieces that fit your store, brand and customers.
For larger projects, our team can also help you develop custom products tailored to your needs.
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Customization & Production Support
Every business has a unique vision. Safi works with you to create products that reflect your brand and customers.
Customization options may include:
- Custom colours and patterns
- Sizes and shapes
- Exclusive designs
- Curated collections
Our team supports you throughout the production process, from initial concepts and sourcing to quality coordination and final preparation.
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Delivery
Your handcrafted pieces are carefully prepared and shipped directly from our artisan workshops.
Lead times typically range from 4–12 weeks, depending on order size, product availability and customization requirements.
Expedited options may be available and can be discussed on a case-by-case basis.
For approved partners
Wholesale Portal
Our wholesale portal is designed for partners who value collaboration, creativity, and meaningful craftsmanship.
Through your portal, you will have access to:
- Exclusive wholesale pricing and discounts
- Curated artisan collections
- Custom design support
- New collection previews
- Limited-edition pieces
- Collaboration opportunities
- Streamlined ordering and inventory management
Before gaining access to our wholesale portal, we ask buyers to share their product interests and categories of interest. This allows us to better understand your needs and provide a tailored wholesale experience.
Apply for WholesaleWho We Partner With
Our wholesale program is designed for:
- Home décor retailers
- Lifestyle boutiques
- Gift shops
- Interior design stores
- Online retailers
- Specialty stores
- Hospitality businesses
- Organizations seeking artisan-made products
Frequently Asked Questions
What is the minimum wholesale order?
Our minimum wholesale order is USD $500.
What discount do wholesale partners receive?
Approved wholesale partners receive 15–20% off retail pricing.
Can I request custom products?
Yes. We offer custom options for qualifying orders, including custom sizes, colours, patterns and designs.
Where are Safi products made?
Our products are handcrafted through our global artisan network, working directly with skilled makers and craft communities in Africa and beyond.
How long do wholesale orders take?
Lead times typically range from 4–12 weeks, depending on order size, availability and customization requirements.
Do you ship internationally?
Yes. We work with wholesale partners internationally and coordinate shipping based on order size and destination.
Ready to Partner With Safi?
Bring handcrafted products with meaning into your store and offer your customers pieces that celebrate artistry, culture, and connection.
Apply for Wholesale